WordPress Mistakes to Avoid For Startup Website - TetouanWeb - Let's Get Digital

WordPress Mistakes to Avoid For Startup Website

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A lot of times as a small business you set out to build your own startup website. It’s cheap. It’s easy and you have enough technical know-how and you have done a lot of research you think WordPress is the way to go.
WordPress is a powerful content management system (CMS) that meets the needs of countless small businesses. Many small businesses launch the first version of their startup website themselves. You slave over it, tweak it, launch it, and sit back basking in your shiny new website’s glory. Yet we all make mistakes from time to time… and too often, with the Web, we don’t realize our mistakes until they’ve come back around to hurt us.

Six Startup Website Mistakes You MUST Avoid

Startup Website


If you're starting a website, then chances are you're going to be starting off your website on WordPress.   Unfortunately, there is two types of WordPress, a one offered through the WordPress hosting service at WordPress.com and the other offered open-source and free at WordPress.org. but you have to host it yourself.
I see a lot of startup website making as they go and they work with WordPress.com. Unfortunately, the tears that wordpress.com offers often limit the amount of customization you’re able to make to your website. I work with businesses that will come up against the wall with wordpress.com. They need to move the website to a different host and redo some pieces of their online content to get to where they want to go. So, avoid this mistake by using the software WordPress.org and use the secure and managed hosting provider.


WordPress is one of the most popular platforms out there. But here's a mistake most people make when they're starting out their website. Because it's like oh I want this pretty design. I want it customized, and I want all these templates, I want all these plugins. And I hate to say it, but none of that matters. Just start your website, get it out there, get traffic.
I personally hate to work for people who are overly worried about the appearance of their site, all the while neglecting the site's usability. They want all these irrelevant whistles and bells and amazing photos of their products/services. But the problem is many of them take a very long time to load. Because they are overly produced and heavy files. The simpler, the better! A lite and the easily maintainable website is a win-win for all parties involved -- site owner, producer, and visitors alike!
Don't worry about what plugins other people are using. Don't worry about how pretty your design is. You need to get traction. If I told you hey your design is pretty, it looks amazing, what is it going to do? All it's going to do is build your ego and make you feel good.
If you start getting people to your website and you think you have the most pretty design and template but everyone else is complaining, what does that tell you? Or if no one is coming to your website and you have the most beautiful design in your eyes, no one's going to see it, so it doesn't matter.
It means that your design's not working out. So instead of focusing on the design or plugins or how amazing you can make your website's user experience when you're just starting out no one's coming to your website.
There are many more important things that you need to be focusing on when you're releasing a website than your design or how pretty it is or the plugins. Just get something out there, get some traction. Once you know that you love what you're doing and it's starting to work, then worry about your design. Then worry about what plugins you should be adding.
So instead of worrying about all those details, I want you to focus on just getting your website out there. How about creating some content, share that content on Twitter, Facebook? If you don't have a following that's okay. Ask your friends to share your content, share your website, spread the word. If your friends don't want to do it, you can go comment on other blogs that are related to your industry. Provide value, and when you comment on blogs they ask you for your name, email address, URL, and a comment. When you put in your URL, it allows people to link on your, click on your name and go back to your website.


Find a lot of small businesses not ever backing up their WordPress startup website. I mean no backups at all which is playing with fire. If you go and try something new you accidentally break everything. You may have to start from scratch. Or if you get hacked which happens from time to time, again you may have to start from scratch. Or pay costly fees to root out the problem from your website. But with regular and secure backups, if you mess something up or if a hacker messes something up you can restore to a previous state and avoid the problem in the future.


I see a lot of small businesses making with their WordPress website is not using analytics. So sure your primary goal with your startup website is to make a sale or gain a client. But how do you know where you are losing people, do you know how many visitors you’re getting? Do you know where those visitors are coming from? Most importantly do you know where in the sales funnel you’re losing your visitors? That’s what analytics are so for and Google Analytics can be added to your WordPress website for free with a handful of WordPress plugins. So make sure you add and utilize analytics to evaluate the success of your WordPress website.


The fifth mistake I see a lot of small businesses making is keeping the default favicon for their WordPress startup website.
What’s a favicon? Well, a favicon is that little tiny icon you see in your browser tab next to the website name. If you go to Google.com you see a little G next to the tab. So every website has a favicon and consequently, your WordPress website probably came with a default favicon. It may be the favicon for your hosting provider. It may be the default favicon for your WordPress theme or even the developer that helped to work on your website.
You should change your favicon to match your branding. Your logo here would be ideal. Your favicon is used not just in browser tabs but a lot of email clients like Gmail. They will pull that favicon to show next to your emails. A lot of bookmark managers and new tabs start pages pull that favicon to show next to your site name in the link. So people are seeing your favicon regularly. Using your logo will help them recognize that this is your website for your trusted brand and keep them coming back.


The last mistake I see a lot of small businesses making is little to no local structured metadata. Structured metadata is code in the header of your web pages that your visitors don’t see but search engines and social networks do. There is code that you can put there especially through schema markup that Google will read it and tells Google who you are, what you do, how to reach you, what type of business you are, your geographic location and a whole lot more. A lot of small businesses aren’t leveraging this metadata which could give them a boost in local searches and Google map searches.
By avoiding these common WordPress mistakes you can set up your startup website for success or as work to improve your existing small business website. You can avoid some common pitfalls.