8 Social Media Engagement Hacks, Ideas And Strategies - TetouanWeb - Let's Get Digital

8 Social Media Engagement Hacks, Ideas And Strategies

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Here You Are Gonna Learn Social Media Engagement Hacks That You Can Use In Your Business Right Now.


Social Media Engagement



Wondering how to boost your engagement on social media without ads? Struggling with the low engagement on social networks and low reach after the new Facebook algorithm? Looking for social media hacks and social media engagement hacks to boost your business? Want MORE people to see your social media posts?

In this article, I’ll show you 8 Social Media Engagement Hacks to help you boost your social media engagement, get more people to see your social media posts, and get more organic engagement on social media for your business. Social engagement is so important. Because the more people that engage with your content, the more people will see your content. The more people that see your content, the more people see your products or services and the more people are going to buy from you and that is money in the bank.

Today I’m going to show you how you can hack your way through those news feeds to get more exposure, get more engagement, to get more eyeballs on your business. Here you are gonna learn social media engagement hacks that you can use in your business right now.

 

 

HACK #1: Post Consistently –

Posting consistently is non-negotiable. So if you haven’t been posting consistently before, it is killing your organic search reach.  The social media networks actually reward you for posting consistently. So what that means is the more consistently you post, the more they will show your content organically which means for free. That’s really important and why you want to be posting consistently every single day on those platforms that you want to be found on.

What is your favorite social media tool and why?

If you’re struggling with posting consistently let me share my favorite social media tool. Well, it's funny you know because most people talk about Twitter and Facebook, this is what gets all the attention. But I think it's very easy to take your eye off what I call the meat and potatoes of online communications and that's still your website, email marketing, and search engine optimization.

Now there was a lot of discussion over the summer about facebook being more popular than Google. Yes, people spent more time on Facebook than they did on Google. But Google still draws more unique visitors. Google is still the place people go when they're searching for information on products and services that they're considering purchasing.

So I think it's very important to recognize that the heart, the center of online communications is your website, your email and your search engine optimization campaign. And a great way to extend the reach of that website is through Facebook and through Twitter. It's a great way to increase traffic to the site. Great way to engage your constituents better and a great way to get insights into what they want and what matters to them and what they like and what they don't like. But it's important to understand that you don't want your turn your back on the center of organizational communications and that's still the destination website.

 

 

HACK #2: Leverage Your Personal Profile –

Most businesses have a personal profile where do your interactions with your friends and family and then you have a business profile which is going to represent your business or your brand. Just like peanut, butter, and jelly, they’re great individually. They do well on their own except when you mix them together every now and then the magic happens.

So this is the same exact idea. Basically, you want to leverage your personal profile to get more exposure to your business. Now you don’t want to do every day, but you definitely want to intermingle the two every now and then. Because what’s gonna happen is when you take a business post.

For example - on Facebook, you share it on your Personal Facebook page. Well if you get some interaction on your personal profile from that shared status from your business page well what happens is your business page reach goes up. Because now it’s in front of your network and it’s seeing more people. and if your friends and family love and even if they don’t hope they will leave you a comment or they will engage with that post in some way.

What happens is two things. One, the original post on your business page is going to now see more people. It’s gonna get more exposure, it’s gonna get more reach.

Harsh Agarwal commented on Melyssa Griffin's post and what happens is those posts then get even more exposure all because you’ve simply shared from your business page to your personal profile making a fantastic peanut, butter and jelly sandwich hack.

HACK #3:  Engage First –

What that means is that the social networks know you. They know if you are one of those passive scrollers. You know the kind, you know what I’m talking about. You don’t leave any comments, you don’t, you don’t like anything, you see everything. But you don’t actually engage. What that does is you are telling these social networks, hey I’m just a passive user. When you go to post a status well, guess what they’re like that person’s just a passive user. So they’re not really gonna show your stuff unless you’re an active user.

An active user is someone that engaging with other people first. Now, this is a huge hack and I’m gonna share it with you. What I like to do before I post something is I like to engage first. That means I’ll take 10 or 15 minutes and I will go and I will be an active user. I will go comment on peoples profiles that I want to leave thoughtful comments. For maybe people that I’m inspired by or people that I think might be a good fit for my programs and that I just want to get in front of and start a conversation.

The reason I like to take that 10 or 15 minutes first is that then when I post my content those people are most likely going to see it. Because when you start having a conversation when you start engaging with other people while you’re telling the social network, hey we are connected in some way…

So here is how I want to think about this. So here is your ninja hack –

If you are gonna post a new program, a new product or something that you know that you have got some friends, you have got some people in your network that are a perfect candidate for this new program or new product. Well if you start interacting with their content before you post your offer when you do post your offer the networks are gonna say hey, these two people are just engaging. So let’s show this person’s new content to this person since they were just having a conversation. You’re literally hacking your way to getting in front of people that you choose by engaging first. Now that’s a hack you can start using right now.

 

 

HACK #4: Comment On Social Media & Interact As Your Business –

This works beautifully on Twitter or Facebook or even on Instagram. So what you can do is you can actually go and leave really thoughtful comments. Now I don’t mean “hey, nice post, great photo” but something thoughtful. But leave it as your business page, not a personal profile. Because if you go and you take a couple of minutes every day and you go to industry influencers or you go to people who have similar products to what you sell.

Why you want to interact with your business because if you can get in front of those people and draw them back to you. They see you leaving thoughtful comments. Well, they’re gonna click on your profile. And instead of them going to your personal profile they’re gonna go to your business page. Hopefully, they’re gonna look at your page. They’re gonna see your products and they’re gonna hopefully engage with your content. It works really great on Twitter.

Because if you’re commenting as your business, well that goes in front of your network. Then it goes in front of if anyone else comments it’s gonna go in front of their network. The other people are gonna be drawn in and so you’re gonna have your audience and their audience and the original person’s audience. And everybody’s gonna is looking at your business. So you’re gonna be able to really draw in and attract people to your business that way.

HACK #5: Follow The Follow Technique –

If you really want to grow your following this is a technique that I use when I was first starting out to really start getting some exposure for myself. It works really well. So what I like to do is I like to make sure first you have a completely optimized social media profile. That’s really really important.

So that when you start attracting people back to you it’s a no-brainer for them to want to follow you.
What I do is I generally will identify some industry influencers or people that are popular in my niche. So let’s say for example you are a jewelry designer. You want to get followers of people who are interested in buying jewelry. What you would do is you would identify some of the industry leaders in your space. That could be Kendra Scott or Alex and Annie both have really big jewelry lines. And then what you would do is you would go and you would look at people engaging with their content. Well, then you can go and start following their followers.

Right like you can start following people that are engaging with content or products that you know are similar to what you sell. Because what’s that gonna do is once they see that oh, this jewelry company followed me. They’re probably gonna click over to your profile and look at your jewelry. So it’s a really good way to get exposure to get in front of people and to attract them back to you where they can then engage with your social media content.

You can do this on any platform. It works really well. Go follow the followers of people who already have the audience that you want to get in front of, they did all the hard work for you. So this is really just piggybacking on what they’ve done follow the following works.

 

 

HACK #6: Talk To People, Not At Them –

So this is a really important one when it comes to social media. You need to be social on social media, right…! Sounds like a no-brainer, I know. But it’s really important that you know when you’re creating your social media posts and your statuses that you’re leaving it open to people so that they can actually engage with you. You want to invite them to talk with you and be a part of the conversation. So let me give you an example –

Option (a): “CLICK HERE TO READ OUR BLOG POST” or

Option (b): “HERE IS OUR BRAND NEW BLOG POST. I LOVED #2… WHICH ONE WAS YOUR FAVOURITE?”

You can tell right off the bat that this one’s gonna get more engagement because you’ve asked for it. So it’s really that simple. You’ve created an opportunity for your fans, for your followers, for your readers to actually engage with you and tell you what they think. And that’s really important. So don’t be closed off, don’t talk at them. Talk to them and encourage them to interact with you. That engagement hack is going to get you a lot of engagement.

HACK #7: The Comment Bump –

Now, this is another one of my favorite ninja techniques because it really helps you with exposure. So one thing is important for you to understand is that when you post something on social media it has a lifespan. And the lifespan is really short because there is so much content coming into the newsfeed every single day. So it’s really important for you to understand that each post has a lifespan and how you can actually leverage this to help you get more engagement.

So let me tell you what I’m talking about. Well, you get about 20 minutes where the algorithms will measure how successful your post is. If it starts to get a lot of interaction, in the beginning, you’ll see that most people will do their likes and commenting in the very very beginning right when you post it. So what I like to do is I like to wait until about that 20 minutes is up. If we post something and we get some good comments I don’t actually comment right away. I wait because I want to get as much organic exposure as I can with that first post. So then right before the post lifespan is over, I’ll go in and I’ll start responding to the people that comment it. That is called a comment bump.

Happens is it bumps those posts back up in the news feed which gets it seen by more people. It starts creating a conversation. You can leverage the timing of your comments and your responses so that you can reach more people, really growing your engagement because then it gets in front of that person’s network. It’s gonna allow you to continue to organically free be seen by more people. So the comment bump works beautifully.

 

 

ENGAGEMENT HACK #8: Leveraging Facebook Groups –

So just like we talked about with your personal profile earlier, you have different assets that you can use and you should use to help you really hack your engagement. If you have your own Facebook group, this is ideal. If you’re gonna be sharing your business content into Facebook groups that are not yours make sure you read the rules.

There are always rules and you don’t want to be the person that’s not following the rules. But you definitely should be leveraging Facebook groups to share your posts from your business profiles. And if you have a business-post and then you put it in a facebook group well the exposure immediately goes up.

So organically it’s going to be seen by more people. If the people in your tribe and in your group interact with that piece of content, if they go to your business page and they start interacting well guess what happens… That engagement bumps it back up in the news feed. It gets in front of those peoples network. It gets in front of your group and it really snowballs the amount of engagement that you’re going to get. To leverage all the assets that you have available for your business and really hack your way to more social media engagement.

There you have eight social media engagement hacks that you can use right now in your business to start getting more engagement.

Now before you go have a quick question for you. Which engagement hack was your favorite? Could you leave us a little comment underneath the content? Just let us know which engagement hack you found the most helpful or the one that you’re gonna try first. I’d love to hear from you.

Thank you so much for reading this article.