How to promote content when you have no followers - TetouanWeb - Let's Get Digital

How to promote content when you have no followers

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How to promote content when you have no followers?

Everyone talks about content marketing,  how it’s so amazing? Why is it that every time you write a blog post, no one reads it?

Well today, I’m going to teach you how to promote content when you have no followers.


How to promote content


Sure if you have thousands of Facebook fans and twitter followers, it’s easy. But if you don’t it’s still easy, and I am going to show you what I would have done when I was starting off.

When you write a blog post link out to relevant sources:


When you are writing a blog post, what you need to do is link out to relevant sources. Even if it’s a competitor, that’s okay. Don’t worry about it.

If someone has other amazing content that’ll benefit your readers, link out to them. It really is the simple, because by doing that you’re putting them first. It shows trust. As you build more trust, people will love you and they’ll keep coming back.

So let’s say I’m writing a detailed article on marketing and there are some stats on how many people are clicking on paid ads, or how much revenue Google is making, or how much more people are coming from mobile these days on Google search versus desktop.

Well, I’ll use other websites that have stats to back up the points that I’m making, and I link out to them.

Use 10 – 20 sources when you write a 2000 word blog post:

In general, every time I have a 2000 word blog post, I link out to at least 10-20 sources.  Now you don’t want to shove them in there, you don’t want to just link up for the sake of it, only link out when it benefits other people. Each time you link-out because it’s benefiting your readers, they’ll love you, because they are learning more.

In addition to that, people you are linking out will also love you. Because you are driving free traffic to them.  So let’s say I link out to Harsh from one of my blog posts. I’ll email Harsh saying, “Hey harsh, I love your work so much so that I even linked out to you in my latest blog post "how to promote content". Feel free to check it out. Also add a P.S saying that if you share this post, it wouldn’t just make my day, it would make my month.”

When you do that a lot of people will feel flattered because you linked out to them and plus their content is amazing, so why wouldn’t you link out to them? They will start sharing it on Twitter, they’ll start sharing it on Facebook, Linkedin etcetera and this will help you get more traffic.
That’s how I promote all of my content when I’m starting off. That’s what I did when I started my blogs. Now I have a reader base. When you’re starting off that’s what you need to do. It’s that simple.

Thanks for reading.